Shop Small

Saturday, Nov. 27, is Small Business Saturday. That means try Wharton first, before you go shop somewhere else. Simple.

Lots have been written about Small Business Saturday, an annual event, always the Saturday after Thanksgiving. So I will give you my take: It's nothing more than the Golden Rule. Seven reasons:

1. Your place of employment naturally wants customers.

2. You want customers or clients because they ensure that you keep gainfully employed.

3. Those customers or clients feel the same way. They need customers and clients, too.

4. Yes, it is good business practices to spend money with those who spend money with you.

5. But it also makes you feel good. That's important.

6.You gotta give to receive. Giving it a bigger personal high.

7. Some may think business is ruthless. However, others may think that it works better with kindness, empathy, or respect.

In my pre-dinosaur days, when I was newspapering, someone told me that the world is divided into "us" and "them". But the "us" is the important one

Around here, I suggest that all of Wharton, and I mean all of Wharton, is "us." End of story.

"Players win games, but teams win championships."